OWN THE MOMENT.

OWN THE MOMENT.

OWN THE MOMENT.

Bayerische Motoren Werke遵循一貫的信念–勇氣:不僅烙印在DNA,更隨時隨地表露無遺。勇氣是獨立自我、顛覆既往,也能粉碎枷鎖、喚醒自我。勇氣是膽大無畏、質疑一切,沒有辦不到這個選項。勇氣是毅力過人,勇往直前,從不停止自我革新。

 

Bayerische Motoren Werke突破窠臼,挑戰未來。朝向更優異的境界邁進。身為頂尖汽車品牌,一路走來持續創造獨一無二、令人激賞的片刻時光。全新境界的頂級豪華即此誕生。

重新定義頂級豪華

THE BEAUTY OF MOVEMENT.

THE BEAUTY OF MOVEMENT.

A fascinating event and a unique moment. BMW moved visitors at Art Basel Miami with a performance to beat them all: the BMW Concept 8 Series with 300 illuminated, autonomous flying drones in perfect choreography. It was an homage to visionary technical perfection and the captivating aesthetics of movement.

TWO VISIONARIES, ONE VISION.

Lonneke Gordijn and Ralph Nauta are the artists behind Duo Studio Drift. They met at the Design Academy in Eindhoven, the Netherlands, and together they opened Studio Drift in Amsterdam in 2006. Their artistic work focuses on interactive exhibits composed of films, sculptures and other objects. They take great inspiration from nature, which they imitate in their work using state-of-the-art technologies. The approach makes each one of their projects both exciting and unique.

THE MASTERPIECE.

High Performance meets high art: At Art Basel Miami, Studio Drift presented its latest creation “Franchise Freedom” with a breathtaking performance that put the BMW Concept 8 Series at the centre of the action. A swarm of 300 illuminated autonomous flying drones took to the skies. The art exhibition was inspired by the flight patterns of starlings. After careful observation of the birds’ group flight patterns and movements, a special algorhythm was developed and embedded in the drones. The duo delivered an excellent reproduction of a natural phenomenon through a fascinating spectacle of light and movement.

THE RETROSPECTIVE.

After the drone performance, Studio Drift expressed their appreciation: “BMW believed in our idea and, as a company, they understand how complicated and complex these innovative processes are.” said Lonneke Gordijn.

THE 8 CONCEPT.

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THE 8 CONCEPT.

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